Oh, please. Another hype spread out deliberately by Nathan Vaultier, Managing Director of Sony Ericsson UK and Ireland, at MWC 2009.
While it is perfectly okay and common to generate buzzword as part of marketing tactic, but his statement should be clearer than this vague rant(quoted from BGR) :
"The Xperia brand is not just about Smartphones, it's about the latest and coolest thing in mobile phones. The next product will be very different to the Xperia X1, aimed at a different product segment and also enhancing the user experience."
Considering the failure of Xperia 1, the Xperia 2 would better be a really cool device, with reasonable price and killer features. And let's stop the hype-generating statement. We want a great phone. period.
While the Idou is also hot on the talk, yet its promise of "Entertainment Unlimited", in my humble opinion, is simply unrealistic. Samsung OmniaHD deserves to use this slogan much much more than Idou. Allright Idou will have 12 mp, but so what. Entertainment is about audio visual experience, and Samsung OmniaHD with HD recording and playback simply delivers the hippest entertainment up to date.
Source : BGR
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